Good Friday Nashville

Parker & Co. designed the Year Ten identity for Good Friday Nashville and ran a 7-day content campaign that drove record-setting ticket presales for 2027.

(YEAR)

2026

(TIMELINE)

7 Days

(SERVICES)

Branding

Campaign

Photography

Video Production

Challenges.

Good Friday Nashville had sold out Bridgestone Arena nine years running. For Year Ten, the objective was to sell 2027 seats before the crowd from 2026 left the building — capitalizing on the momentum of the anniversary to set a new record for post-event presales. The year prior, roughly 40-50% sold in that window. The bar was set higher this time.

Solutions.

Parker & Co. partnered with Chris Tomlin's management team to lead the content marketing for the ten-year anniversary. We developed the Year Ten visual identity — a specialized iteration of Good Friday Nashville's established branding — carried across the event logo, poster, stage graphics, signage, social, and merchandise. On the night of the event, we launched a 7-day campaign across paid and organic social: 35 pieces of photo and video content designed to capture the energy of the room and convert it into 2027 ticket sales.

Results.

80% of Bridgestone Arena sold for 2027 — before the 2026 event was a week old. That's 9,739 tickets for an annual arena event sold a full year in advance, the highest post-event presale in Good Friday Nashville history.

80%

Capacity sold for 2027

1,300+

Pieces of content produced

9,739

Tickets Sold

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Have a project in mind? We’d love to hear about it. Let’s get to work.

LET’S WORK TOGETHER

Have a project in mind? We’d love to hear about it. Let’s get to work.